Deny

To deny means to kill an allied creep (normally one with low hit points left. Denying a creep reduces (or in the case of denying with a skill completely negates) experience gain for enemy heroes. A denied creep gives 66% of its normal experience value to the enemy hero if its a melee hero, and 33% if he is ranged. A creep must have below 50% life to be deniable. Buildings can also be denied; defense towers, for example, are often denied to prevent the opposing team from gaining the large amount of gold it gives the opposing team when destroyed. Buildings, however, must have 10% or less of its maximum hit points in order to be deniable.

An allied hero can also be denied, but only under certain circumstances. Usually, when the hero is affected with a Damage Over Time skill and is at or under 25% of his maximum HP, you can deny (attack and kill) the hero in order to stop the opposing team from getting gold and experience. Some examples of such buffs that can make a hero deniable are:

Doom
Shadow Strike (units afflicted by Viper Strike cannot be denied)
Shadow Word
Curse of the Silent
Denying will also trigger skills that trigger when killing an enemy creep, two examples are Sadist or Blood Bath.

Skills for denying

Several abilities allow the user to kill an allied creep. Denying with such skills makes the creep give absolutely no experience to enemy heroes. These skills are:

Dark Ritual
Death Pact
Conversion
Infest
You could also type in -di or -cson any time in the game in order to activate the deny record chart. The deny record chart shows you how many lanes creeps did you kill and how many did you deny.

Exception:

Toss
By tossing a creep, you deal damage to him, but if you kill a creep with a Toss, it is counted as a normal deny.

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